How to Go Viral: Insights from a Most Liked Facebook Status

Jan 27
2012

Have you ever seen a Facebook status with more Likes, Comments, and Shares than this photo posted by Earthian on Oct 11, 2011?

Most Liked Status on Facebook

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BlogWell: What It’s Like to Be an Official Live Blogger

Jan 25
2012

Social media is an exciting field to work in. It’s always changing, and I’m always learning and trying new things. For me, yesterday involved a new experience: I was an official live blogger for the BlogWell social media marketing conference in Dallas.

BlogWell Dallas

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Social Media Changes to Watch in 2012

Dec 28
2011

Yesterday I wrote “11 Best of 2011: Important Changes in Social Media“, so today I bring you the future—a list of 2012 social media changes that I predict will have the biggest affect on my friends and clients in Dallas and the United States.

1. Twitter Adds Enhanced Pages for All Businesses

Example of Twitter Enhanced Page

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11 Best of 2011: Important Changes in Social Media

Dec 27
2011

2011 was a year dotted with major redesigns and new features for many popular social media sites. Below I’ve compiled a list of social media news that I saw had the biggest affect on my friends and clients in Dallas and the rest of the United States. Find out what you may have missed, plus get a heads up on the changes and social media trends to watch for in 2012.

1. Facebook Redesigned Your News Feed


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How NOT to Use a QR Code in Your Marketing

Dec 13
2011

Warning: this image may cause involuntary palm-to-forehead action.

Right now, there is a bar in Dallas that has a fresh stack of this most glorious Guinness beer coaster with a QR code on it. Initially it caught my eye because I am researching uses of QR codes, but when I read the fine print to see what I’d get for scanning it, suddenly, it had my full attention—and not in a good way.

Let’s count how many different instructions are included before they mention the correct use of a QR code:

Bad QR Code Marketing Example

QR Code #FAIL

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