Why Use Spotify Ads?

Increase Awareness in New Ways

EXPAND Your Reach

Tap into a new audience of potential customers, who may not be reachable with social media, email, or search, but do listen to Spotify.

Get your full message across

People HAVE to listen to your entire 30-second Spotify ad to continue listening to other content. This really sets Spotify apart from most other platforms that allow users to skip, fast forward, or scroll past ads.

Stand out from competitors

Almost all Spotify ads are from national brands, so local business ads really stand out and emanate an image of success!

Increase Traffic

All Spotify ads are clickable to open any web page you want to promote. Each ad also displays an image, your logo, business name, and call-to-action text.

Low Cost, High Value

free actor & Free Song

You no longer need to spend thousands of dollars to produce a radio ad! Spotify provides free voice actors AND free background song, or we can create a bespoke ad for you.

Precise Targeting

Radio ads advertise to whole metro areas, but Spotify ads allow you to optimize your budget by targeting specific suburbs, ZIPs, demographics, and interests.

Low Risk

You'll always be in control of how much you spend because you can stop Spotify ads at any time and we don't lock people into multi-month contracts.

Low Maintenance

Unlike social media ads, you won't need to spend time or money constantly creating new content, monitoring, or responding to comments.

Listen to THE POSSIBILITIES

All ads below were written, directed, edited, and designed by us. Click to play each one in a new window. Listen to more examples in our Spotify Ads Portfolio on YouTube.

All live Spotify ads are clickable to open any web page you want to promote! Each ad includes up to 30 seconds of audio with a square image, square logo, a few words of text, and an optional fullscreen vertical video, as seen in these examples.

Why hire DG today?

Spotify ads provide one of the best values we've ever seen in our 14 years of marketing, yet it is still an underutilized ad platform— especially amongst small local businesses. This creates a huge opportunity gap for you to stand out!

When you hire DGdesign, you won't have to spend time learning Spotify's ad platform, wondering which settings to use, or how to get your audio sounding great. Leverage our experience to take full advantage of Spotify ads from the start!

We believe our service and results speak for themselves, so we don't feel the need to lock anyone into a multi-month contract. Learn more about working with DGdesign and our founder's unique experience.

Ad Creative Packages

All Creative Service packages include: a brainstorm session with you, ad setup, edits to 1 provided square image, square crop of your logo, copywriting for 2 script options and on-screen text, a few song recommendations, creative direction for the voice actor, audio editing to mix the voice track with a 30-second segment of your chosen song, plus 1 of the following 4 options:

  1. Spotify's Free Voice Actor + Free Background Song (ad example): $350 includes all Ad Creative Services. Note: Spotify's free actors are limited to a 65-word script, which is a few seconds short for a 30-second ad. Their free music library is limited to a handful of songs per genre. Commercial rights to use their voice or song outside of Spotify are not included. Some regulated industries are not eligible for Spotify's free services, so please ask us.
  2. Spotify's Free Voice Actor + Upgraded Background Song: $380 includes everything in Package 1, plus expand your music options to a library of thousands of songs with commercial use rights on any platform. Note: this does not include commercial rights to use Spotify's voice recording on other platforms.
  3. **MOST POPULAR** Voice of Yourself, Someone You Know, or Danielle (ad example/ voice sample) + Upgraded Background Song: $490 includes commercial rights to use any part of this ad on any platform, so you can save time and money by reusing this entire ad on Facebook, Instagram, YouTube, etc! Also includes: all Ad Creative Services, upgraded song from Package 2, recording tips for your voice actor, voice recording optimization, and audio mixing with at least 3 edits for you to choose from. Recordings can be made with any smartphone; however, we can recommend a better microphone for under $40.
  4. Professional Voice Actor + Upgraded Background Song: $640 + actor's fee, includes everything in Package 3, plus a search for a professional voice actor who fits your desired profile.

Add a Vertical Fullscreen Video or Image (video example): Enhance your ad with a fullscreen, 3-8 second looping video or image that displays on mobile screens during your audio ad. The video plays independently from the audio, just as major artists' Spotify videos do! This is an optional feature, so you can either choose to provide this media at no cost from us, request a custom quote for us to design it, or don't use it. If you don't use it, the required square image will be shown, which is included in all our packages.

Other Song Options: Packages 2, 3, and 4 can be used with a song from another source, as long as you have the commercial rights to play it on Spotify. Free Spotify songs cannot be used with a non-Spotify actor.

Complimentary Account Services: Your first creative package includes account optimizations and tracking pixel creation with installation instructions sent to you.

Ad Creative Packages are only charged when you want us to update your ad's content. We suggest refreshing ads every 2-3 months to keep them relevant to seasons and holidays. Or we could potentially use the same ad all year and periodically change your target audience to prevent fatigue.

Monthly Costs

Ongoing Ad Services: $155 per month per ad includes weekly monitoring, optimizations, and a monthly report analysis emailed to you.

Ad Budget: You get to choose the amount. We can make recommendations based on your goals and target audience size. For example, $300 per month is often adequate for a small business targeting a subset of their local population.

Total Investment: Each time you want us to create a new ad, you would select an ad creative package and pay its one-time cost. Then you would set a monthly ad budget and add our $155 monthly service charge. For example, if you set a $300 monthly ad budget, then your total monthly cost would be $455.

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CONTACT US

September is the last month to test a new marketing idea before the holiday marketing season begins, so you'll have at least 1 month of data to evaluate whether it could boost your holiday sales, too!

To check if we might be a good fit for your needs, please email us to book a free 15 min. consultation on Zoom.

For other questions, please email us here. We usually respond within 24 hours.

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