How to Go Viral: Insights from a Most Liked Facebook Status

Jan 27
2012

Have you ever seen a Facebook status with more Likes, Comments, and Shares than this photo posted by Earthian on Oct 11, 2011?

Most Liked Status on Facebook

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How NOT to Use a QR Code in Your Marketing

Dec 13
2011

Warning: this image may cause involuntary palm-to-forehead action.

Right now, there is a bar in Dallas that has a fresh stack of this most glorious Guinness beer coaster with a QR code on it. Initially it caught my eye because I am researching uses of QR codes, but when I read the fine print to see what I’d get for scanning it, suddenly, it had my full attention—and not in a good way.

Let’s count how many different instructions are included before they mention the correct use of a QR code:

Bad QR Code Marketing Example

QR Code #FAIL

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