Process

Below are a few topics that drive how we approach social media marketing:

What is Social Media Marketing

We define social media marketing as the strategic management of any web site or mobile application where people can post content and comments about your business. Let’s break it down:

  • Social: communication (posting, sharing, commenting)
  • Media: content (text, photos and videos)
  • Marketing: the strategy and process of communicating with potential customers

This definition includes web sites and mobile apps like Yelp, Foursquare, YouTube, blogs, and of course, Facebook and Twitter. Most businesses are already being talked about on many of these sites. Part of our job is to research and strategize which sites are most important for your business to manage.

Why you shouldn’t let your kid/intern/assistant handle your social media

Social media for business use should not be approached the same way people approach it for personal use. Do you really want someone taking 10 seconds to write a post that will be seen by hundreds of your customers and will live on your business’ page forever?

Like any good business plan, good social media marketing starts with goals, research, strategy, and a plan that can be executed by someone who knows the ins and outs of everything that is possible on each social network you’re using. Most kids, interns, and existing employees don’t have this knowledge. They may be able to post in a way that gets you by for a while, but chances are they aren’t making the most of your social presence and don’t know how to handle an irate customer comment.

The person who does your social media marketing should always use link shorteners to track clicks, should know how to edit Facebook link preview text, posts at a time of day when people will see it, considers other ways their words may be interpreted, knows the importance of being concise, and asks questions that engage a response, among other things.

Why you shouldn’t pay people in the Philippines $20 to write your blogs

That price is no exaggeration. We know people in Dallas who do exactly this. We believe this is bad for your business in two ways:

1). Part of what makes for a really successful social media strategy is your ability to be relevant to your audience’s culture, verbal tone, and local news as it happens. A person in a foreign country and another time zone simply cannot do this as well as someone who lives in the same location as your target audience.

2). We believe that the world economy is diminished each time someone is underpaid for their time and/or skills. In the same way that the ingredients of a cheeseburger cost more than 99-cents to make, a decent blog costs more than $20 worth of someone’s time to write. It doesn’t matter that it costs them less money to live in their country, that doesn’t make it right.

Have other questions? Please contact us.