Annual sales numbers are in for 2012, and we learned that we helped a client set a couple of sales records. Out of 79 Painting with a Twist franchise locations across the United States, our client at the store in Grapevine, Texas, ranked #1 out of all stores with one classroom, and #7 overall, beating many stores with two or more classrooms (which should theoretically generate twice as much revenue as a one-classroom store).
When the corporate founders asked our Grapevine client what is her secret to success, she said, ”attention to service, a great group of artists, and my marketing girl!” We were very happy to hear that, although this level of success was not a total surprise because we’ve been tracking the R.O.I. of our marketing plan all year. We wrote about this store’s early success in our article, Social Media Case Study: How Facebook Ads Can Increase Sales, in August, and we continue to refine our marketing plans to optimize results.
We are big believers in strategic, measurable marketing and are happy to see the proof goes all the way through to annual sales records. Congratulations to the team at Painting with a Twist in Grapevine, TX!